Definition of Terms

• User: A person who interacts with a site whose activities you measure with Google Analytics.
• Event: A specific interaction or occurrence on your website. Examples: when someone loads a page or clicks a link.
• Sessions: A group of user interactions that initiates when a user views a page or screen and no session is currently active that times out after 30 minutes of user inactivity.
• Engagement: User interaction with the website.
• Engaged sessions: A session that lasts longer than 10 seconds or has at least 2 pageviews or screenviews.
• Engagement Rate: The percentage of engaged sessions; the inverse of bounce rate.
• NA: Not applicable.
• NEI: Not Enough Information provided.